Open access
Begin where customers already are: the web.
Innovation
Innovation begins when the old compromise is no longer acceptable.
Businesses should not have to choose between the reach of the open web and the advantages of an on-device experience.
The breakthrough
A bridge—not another channel.
DUAL-UX enables one application to present a broadly accessible browser experience and a richer installed experience for returning customers.
The architecture is protected by U.S. Patent No. 11,526,577 B2.
Principles
Customer choice
Become personal when the customer sees value.
Integrated commerce
Bring payment and loyalty into the relationship.
One operating model
Reduce duplicated development.
Interoperability
Connect existing enterprise services.
Global scale
Reach broad markets through the web.
Protected innovation
One foundation. Two purpose-built experiences.
The platform bridges universal web access and persistent on-device value without operating two disconnected products.
